自2021年开始，西班牙头号知名医疗保健机构AEHVE即致力于根治西班牙国内的丙型肝炎病毒（HCV）及其传染病例，计划将西班牙打造为全球首个根治HCV的国家。

活跃于捷克的欧洲跨界媒体机构Alana / Euromedia为AEHVE策划了活动#hepCityFree，主题即为一场主题城市领导西班牙全国消除丙型肝炎、进行斗争的运动，在实现AEHVE的理想目标的同时，将西班牙作为定点试验对象，打造符合世界卫生组织为发达国家设定的健康目标。

#hepCityFree活动主题设定，到2030年，西班牙的丙型肝炎传播将减少90%，相关死亡率降低65%，一如国际生态社会议定书《巴黎宣言》中规定的“艾滋病毒快速通道”运动主旨，将HCV及其影响在短时间内降低到最小。

Euromedia全面制定了#hepCityFree活动的计划：创建AEHVE企业标识元素（见下图），在科学和相关技术支持下制定该计划的承诺，协调与市议会的关系，建立有力联系，在每个城市创建、协调工作团队，在媒体和社交网络中有计划地传播活动成果，召开全民会议，推动市议会的支持可见化，以及协调世界卫生组织等国际实体对该计划的助力关系。

#hepCityFree is a movement for cities to lead the fight for elimination of hepatitis C in Spain, with the aim of becoming the first great country free of HCV, in line with the objectives set by the WHO for developed countries. A 90% reduction in transmission and 65% reduction in HCV-associated mortality by 2030. It is inspired by the FastTrack HIV movement (Paris Declaration).

Euromedia develops the program in full: creation of its corporate identity elements, e laboration of the commitments of the program with scientific and technical support, relationship with the city councils, creation and coordination of the teams of work in each city, program of dissemination in the media and social networks of the results, meetings to make visible the support of mayors and relations with entities such as WHO for the program.